Product design

Product design has been at our core since the earliest days of Coral’s establishment, and it continues to be central to the organisation.

Our considerable experience of decorators’ tools and the supporting value chain provides us with the unique insight into creating sensational new products that delight end consumers whilst introducing a plethora of wider commercial and environmental benefits.

In addition to new product concepts we believe that small, insightful changes can make big differences – products that are faster to use, less tiring, less costly and offer a consistent finish.

We bring together some of the most talented British product engineers and subject experts to solve problems and bring new product concepts to life.