Category solutions

Our customers include leading multinational and national retailers. We acknowledge the needs of each individual customer to achieve points of differentiation from their own competition, spanning a combination of pricing, assortment, service and point-of-sale environment.

Embracing customers’ requirements, Coral Tools extends its vast management experience to support the full category needs of our customers, balancing long-term vision with short-term agility to achieve greater profitability and a path towards continuous improvement.

Our team aims to create value through working with customers to develop range architectures that are optimised for the target audience. This is further developed with compelling in-store marketing and merchandising that drives the most suitable purchases and lifts both basket value and customer satisfaction.

Through working closely with our customers’ to develop innovative category solutions, we are able to provide the quality and value they deserve.